An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

The author of “A Whole New Mind” describes on 304 pages a new post information age named as “Conceptual Age”. Linear thinking and simple knowledge will not be the most valuable assets in this time. Instead, in his opinion, the next important skills and thinking styles are like:
1. not only based on function, but also on design and usability
2. not only on arguments and facts, but also on stories and connection
3. not just focusing on details, but also on holistic perspectives and the overall picture
4. not only on logic, but also on empathy and emotions
5. not only on seriousness, but also on fun and gamification
6. not only on accumulation of material goods, but also on meaning and spirituality.
Most products and services that want to be successful have to follow these guidelines. And the creators of the products and services have to emphasise these values.

A Whole New Mind: Why Right-Brainers Will Rule the Future